It's that time of year again! We're busy nominating for The Virtual Cheese Awards.
It's a competition like no other. Born during the Covid-19 pandemic, they’ve now held two successful awards in 2020 and 2021, attracting hundreds of cheesemakers from all across the Great British Isles.
Their aim is to create a sustainable, inclusive and transparent cheese awards, which both supports and celebrates British cheesemakers, from the grassroots up.
We’re proud to announce, The Cheese Merchant will be supporting again this year, by sponsoring the Best English Cheese Trophy.
We caught up with Kara Bowen, Sponsorship Manager and asked her - why should cheesemakers enter?
Well, who doesn't love to WIN an award?
Not only does it raise the profile and celebrate the magnificent work you (the cheesemakers) do but gives the customer a sign that there is something very special about your product.
It raises morale, boosts productivity and ultimately generates more sales! Cheesemakers and creameries love the new approach. Don't just take our word for it, this is what previous winners have said:
“We are completely blown away by this win. We loved how it engaged the judges in a different conversation about what to expect from a fresh cheese. Once again, the Virtual Cheese Awards have moved our cheese industry forwards, because there’s nothing like being able to see your cheese tasted blind by experts in front of everyone…”
Marcus Fergusson, Cheesemaker Owner at Feltham’s Farm
“It was our first year entering the Virtual Cheese Awards and after a tough year and no awards, winning best in class was a huge morale boost for our Tuxford & Tebbutt creamery. It was great for the staff at site to be recognised for their continuous hard work through a really difficult year. Being part of the awards, it was amazing to see the scope of British Cheese which was much broader than I had imagined”
Jess Dunn, Arla
The third awards takes place on 13th May 2022.
Find out all about the awards here.
Enter or nominate by 20th March 2022 here!